LEGO CUUSOO - Make your MOC an official set!

WOOOOHOOOOO!!!!!


Crazy awesome - 1% net profit from the set, with thousands of sets sold, for 10-50 eur each... I'm talking hundreds!!!


Let me paste the official press release:







Turn your model wishes into reality with LEGO® CUUSOO
LEGO consumers can now give their great ideas directly to the LEGO Group using the LEGO CUUSOO website. Ideas that collect 10,000 supporters could be selected to become part of the toy manufacturers’ product line

BILLUND, Denmark – The LEGO Group announced today that LEGO® CUUSOO, its new international web-based open innovation and crowd sourcing platform, is now available in open beta.

LEGO CUUSOO is an idea collection system that asks the Danish toy manufacturers’ consumers to submit and vote for their favourite ideas for new LEGO products. It can be found at http://lego.cuusoo.com

Ideas that are supported by 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio and sold in LEGO Brand retail stores and the LEGO online shop. Consumers who have their ideas chosen will earn 1% of the total net sales of the product

CUUSOO, which means ‘imagination’ or sometimes ‘wish’ in Japanese, has been developed with CUUSOO SYSTEM, a subsidiary of Japan-based Elephant Design that has worked with open innovation and crowd sourcing for more than 10 years.

The LEGO Group has worked with CUUSOO since 2008 on a Japanese site that has attracted hundreds of ideas and seen thousands of votes cast by a 20,000-strong community. Now the time has come to test the concept internationally.

The first Japanese product, the Shinkai 6500 submersible, went on sale in Japan in February 2011. The next Japanese LEGO CUUSOO model will be the Hayabusa unmanned spacecraft launched in the first quarter of next year. “Our fans and consumers have proved time after time that they have great ideas that can lead to products,” said Paal Smith-Meyer, head of the LEGO New Business Group.

LEGO Cuusoo Shinkai submarine

“We have worked with our consumers in the past and continue to do so, for example in the LEGO Architecture series, which we developed with an architect and LEGO fan. LEGO CUUSOO is an attempt to gather more great ideas while streamlining the way we innovate and become inspired.”

“We see this as an investment in the future rather than for immediate sales gain. We are moving from a local Japanese pilot to see if the model is sustainable. We were pleased with the initial results, but we need to see how it will perform on a global platform with global distribution,” he added.











Join here.

Oh yes.

YEAH!! WHOOOO!!!! I already made an account!!!!!

That sounds pretty awesome! I'll have to check it out.

Sounds nice!

E.K.Ocreations wrote:

Sounds nice!

More than nice, E.K.O! If your "Set" gets mass-produced, you get 1% of the income!! That may not sound a lot, but consider this: Let's say you make a $100 set. In one month Lego sells 200 of them. You get $20! I know, it's not a lot but it adds up!!

Seems quite cool. However, it would be hard to get other companies' IP sets made (Since TLG would have to get a license), and it would be terribly difficult for one to create something that would only work under its own theme. I'm guessing famous landmarks and castles are the way to go if you actually have hopes of your set being made.

Mangatsika wrote:

Seems quite cool. However, it would be hard to get other companies' IP sets made (Since TLG would have to get a license), and it would be terribly difficult for one to create something that would only work under its own theme. I'm guessing famous landmarks and castles are the way to go if you actually have hopes of your set being made.

Space, town, castle.

Wangster wrote:

E.K.Ocreations wrote:

Sounds nice!

More than nice, E.K.O! If your "Set" gets mass-produced, you get 1% of the income!! That may not sound a lot, but consider this: Let's say you make a $100 set. In one month Lego sells 200 of them. You get $20! I know, it's not a lot but it adds up!!

They sell 200 sets? Only 200?!

THOUSANDS.

This sounds awesome.

Deus Otiosus wrote:

Wangster wrote:

E.K.Ocreations wrote:

Sounds nice!

More than nice, E.K.O! If your "Set" gets mass-produced, you get 1% of the income!! That may not sound a lot, but consider this: Let's say you make a $100 set. In one month Lego sells 200 of them. You get $20! I know, it's not a lot but it adds up!!

They sell 200 sets? Only 200?!

THOUSANDS.

I know, but hypothetically speaking, you would get X amount of money for your set.

This is great! The thing I'm wondering is will TLG ask you for instructions? Or will they just design it themselves and use your concept?

The title is incorrect. The profit is not the best part. The profit is really insignificant. I'm participating in this, and I don't care about the profit one bit. The important thing is that lego has listened to us, and that we've got a chance to share our ideas with the world, when so often it is difficult to do that.

Still, OMG THIS IS AMAZING!

BiO.Andrew wrote:

The title is incorrect. The profit is not the best part.

Pfft. How do you intend to pay your next cracklink order if you don't care about money? And the one after that? And the dozens to come?

If I were to miraculously get 10,000 votes, all the money (or most of it) would go to future MOCs. Oh, and if any of us enter this thing, can we post links here so that everyone can vote for it?

I'm building somethig that I'm considering entering now. It looks to be my most detailed MOC yet, and it has some new techniques that I created.

Medieval Guy wrote:

I'm building somethig that I'm considering entering now. It looks to be my most detailed MOC yet, and it has some new techniques that I created.

Just make it nice, simple and playable. And preferably one of the set sizes.

Deus Otiosus wrote:

Medieval Guy wrote:

I'm building somethig that I'm considering entering now. It looks to be my most detailed MOC yet, and it has some new techniques that I created.

Just make it nice, simple and playable. And preferably one of the set sizes.

Oh, it's playable. Not necessarily simple, but not too horribly complex. As for set size: This'd probably run from $75-$125 (I'm not yet sure of the exact size)

I must say though, my country's LUG wasn't as excited as you guys are... They don't cease the opportunity, even if it's "playing on the crowd" or "creative drought"

WHOO!!! I'm LOVING this CUUSOO thing!! What if one of us actually won??? THAT WOULD BE AWESOME!!!! FREE FUNDING FOR MOCS!!!!

Let's make an agreement now: We all help each other get votes!

Medieval Guy wrote:

Let's make an agreement now: We all help each other get votes!

I'll do it!

Hey guys, post a link to your LEGO CUUSOO account here so we can all support each other!!

Mine is here!

Support mah stuffz, plz

Wangster wrote:

WHOO!!! I'm LOVING this CUUSOO thing!! What if one of us actually won??? THAT WOULD BE AWESOME!!!! FREE FUNDING FOR MOCS!!!!

Or camera equiptment!!!!!

What?

here's mine: http://lego.cuusoo.com/mypage

Ben wrote:

Wangster wrote:

WHOO!!! I'm LOVING this CUUSOO thing!! What if one of us actually won??? THAT WOULD BE AWESOME!!!! FREE FUNDING FOR MOCS!!!!

Or camera equiptment!!!!!

What?

Well, camera equipment is good too!!! Also you could get some editing programs to make special effects for brickfilms!!!

Caleb Z. wrote:

here's mine: http://lego.cuusoo.com/mypage

Oops, didn't work It linked to my page... what is your username?

Please check this out , guys

Deus Otiosus wrote:

BiO.Andrew wrote:

The title is incorrect. The profit is not the best part.

Pfft. How do you intend to pay your next cracklink order if you don't care about money? And the one after that? And the dozens to come?

What I meant is that, in my mind, the profit isn't all that important. It's more important that lego listened to our pleas.

BiO.Andrew wrote:

Deus Otiosus wrote:

BiO.Andrew wrote:

The title is incorrect. The profit is not the best part.

Pfft. How do you intend to pay your next cracklink order if you don't care about money? And the one after that? And the dozens to come?

What I meant is that, in my mind, the profit isn't all that important. It's more important that lego listened to our pleas.

Yeah, but the money is nice

Ben wrote:

Caleb Z. wrote:

here's mine: http://lego.cuusoo.com/mypage

Oops, didn't work It linked to my page... what is your username?

My username is CalebZ

Hmm, do you think LEGO will allow to sell rubber band guns?

Wangster wrote:

Hmm, do you think LEGO will allow to sell rubber band guns?

Probably not

After the MIT I hope to design something for this. Has everyone supported Flare's stuff yet?

Medieval Guy wrote:

After the MIT I hope to design something for this. Has everyone supported Flare's stuff yet?

Doesn't appear so

Ben wrote:

Medieval Guy wrote:

After the MIT I hope to design something for this. Has everyone supported Flare's stuff yet?

Doesn't appear so

Hey!! I HAVE!!! (At least I think so)